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Search engine optimization is used to create content that will be easily spotted by search engines, who have web spiders looking for these exact words or phrases. This term is usually abbreviated to ‘seo‘ because otherwise it is a tongue twister. There are many content mills available who hire freelance writers to create this type of content for your page, and it is quite affordable considering the amount of attention your page will receive, which in turn makes money for you if you have ads or affiliate marketing on your page. Many advertisers base their marketing decisions upon how good the content is.