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Online businesses should familiarize themselves with the pros and cons of Search Engine Marketing (SEM). Search Engine Marketing are contextual advertisements which are published on various providers search engine pages and/or throughout their associated publishers content networks. Some examples of SEM providers are Google, Yahoo and Bing. After becoming an advertiser in a network that provides SEM, you must create short contextual advertisements to be shown. You then pick certain keywords for which you desire your ads to be shown when a search request is made. You must assign a bid value for the price you can pay when the ad is clicked. Since you Pay Per Click, you will be billed every time your ad is clicked. This can range from several cents to many dollars per click so be aware of this before your commence with this type of advertising. Your advertising, when properly deployed, will very targeted and is a more immediate solution than natural search engine results. However, due to the expanse of the Internet, SEM can become very expensive, so be sure to optimize your budget by using a Chicago Online Advertising company to efficiently manage your campaigns.