What is Search Engine Marketing?
January 6th, 2010 . by adminMany people get confused about Internet marketing and find it hard to distinguish between different techniques. One of the most common mix ups is between SEO and search engine marketing. Search engine marketing is different to SEO in that you aren’t attempting to increase rank in the organic listings.
Search engine marketing or SEM is about pay per click management, ad copy optimisation and conversion optimisation. The biggest search marketing player is definitely Google with their hugely popular AdWords advertising system.
If optimised correctly Adwords can generate thousands of leads and sales to your site every single month and a search engine marketers job is to get you as many clicks as possible for the least amount of money.
